Last year we began work on our first commercial campaign for local liquor distributor Unique Liquid, LLC for their Yeyo Ultra-Premium Silver Tequila. This past week the last video of the campaign was released.
Yeyo is defined by Unique Liquid as:
TRADITIONAL DISTILLING WITH A MODERN TWIST.
We worked intimately with Jon Bullinger of Unique Liquid, crafting a campaign that fit his marketing demographic, and the requirements he wanted to fulfill.
With the three spots we created a story about Yeyo Tequila.
Spot 1: The Look
dir: Eli Shell
"The Look" establishes the culture and atmosphere of Yeyo Tequila; cool, sexy and smooth.
It is the introductory spot to Yeyo and therefore immediately had to identify with it's target audience.
Spot 2: The Reality
dir: Jason Windsor
"The Reality" was created to show that Yeyo was for everyone, that it's presence could catapult you from the towel boy at the local tanning salon, to the coolest, sexiest guy in the club. It also provided a place for us to put some comic relief into the campaign, which Jon had requested in his marketing breakdown.
Spot 3: The Dream
dir. Kyle Glenn
"The Dream" is just that. It shows the audience the possibilities that run through the main characters mind of how the night could go, only to prove it wrong when the blond sits down next to him. With Yeyo, everything, anything is possible
The order above is how the three videos were released, creating a story for the audience. However when we originally produced the videos, the second and third spots were switched, creating a slightly different take on the story. Jon chose to release "The Reality," before "The Dream," because it showed the audience that the Tequila was now available at liquor stores.
We shot these in three days, in over eight locations. Our crew worked seamlessly allowing us to maximize our limited time in these locations.
We are proud of this campaign, and the work we did for Jon and Unique Liquid. We look forward to future collaborations with them.
Credits:
Client: Jon Bullinger, Unique Liquid, LLC
Product: Yeyo Ultra-Premium Silver Tequila
Production Company: Quarter Orange
Producer: Walker Williamson
Directors: Eli Shell, Jason Windsor, Kyle Glenn
Director of Photography: Patrick LaValley
Production Designer: Selena Persiani
Gaffer/Electric: Kale Heily
Assistant Camera: Cameron Carey
Production Sound Recording: Shawn Willis
Location Liaison: Anthony Gainer
Music: Eli Shell
Yeyo Man: James Plumlee
Woman: Nikki Rose
Woman 2: Jesse Allison
Friend: Anthony Casanova
Locations:
Candy - Ultra Lounge
Rose City Liquor
Departure Restaurant + Lounge
The Nines Hotel
A little bit more info about Jon and Unique Liquid:
Jon Bullinger is the founder of Unique Liquid, LLC - a company that specializes in developing and importing premium unique spirits. Jon has dedicated several years towards the research, understanding and discovering of potential spirits markets in need of refreshing alternatives.
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