STREAMING words

Netflix says, "streaming is the future."
I say, "agreed."

Imagine never needing to hold a physical copy of a movie. Ever. Sure it is already happening but physical form still has an advantage right now. Quality. We can't watch to many 1080p movies without getting a blu-ray player and now 3D is being added to the mix. It is a lot of information to send over a network and we haven't even started with 2K resolutions at home yet (which will happen within 5 years...). That's the challenge for streaming video. Quality. So why do netflix and I agree? Because streaming has become a proven method for video distribution. Everyone watches videos on YouTube and dozens of other sites that stream on demand, including Netflix. In fact, Netflix predicts it's digital streaming will start to overtake it's physical distribution by 2013!
What will it take for streaming to really take off? Not a lot really, it is just too easy, but faster load times will help, and higher resolutions. I see resolutions being tackled first, because we are on the brink of a TV revolution. After all, it is still the best way to watch content, and new SMART TVs or settop boxes will make watching even easier.
That still leaves the problem of load times, which will only get worse as resolutions go up. What can we do about this? Pray that the Internet providers of the world (well mostly just here in the US) crank it up a notch. Did all you ISPs hear that? We need more juice!

Here is a little possibility of the future with streaming...

A theater normally only plays what it has on hand but what if they had everything on hand? What if they could stream a 4K film? A theater wouldn't have to wait for a print or even a Digital Intermediate to become available. They could just stream it, whenever they wanted. The theater would make more profits by playing whatever people wanted to see, and the studios could save on over head. How do you track the madness? Well, since it is all digital a studio will know exactly when film is streamed and exactly how many people bought tickets. Sounds like a win win to me, but what do I know? I am just a partner in an up and coming independent studio in Portland, Or.

Thanks for reading my ramble... Or should I say stream?

Man it feels good to be done!

I mean, obviously we aren't done with the movie completely, but there is a satisfaction knowing that we are out of production. We have nothing left to shoot. Now comes post! We've got some really great people attached for post, and we are super excited. The QO partners will work mainly on marketing, trying to hit the festival circuit and search for the holy grail of "Distribution".

We laid out our Post production schedule today and it is tight! Luckily we knew our limitations in the post arena and planned for it. Our picture cut ought to go pretty quickly Sound and final touches might take a little longer. But we have our milestones set, and we are ready for the challenge!

In somewhat related news, we had a really great talk the other day with Melinda Moore. She's a Portland State student writing a piece on the local film community. We had a nice chat with her at Coffee Time, a coffee shop on NW 21st and Irving(ish). It was nice to get to talk about the local scene, with someone a little more outside of it. Of course we raved about the local community, who has been some of our strongest supporters in this endeavor of making a feature. And just talked frankly about some of the obstacles one faces trying to "make it" in this industry.

On a side note; we are nearing 2,000 views now, which, if you've been following the blog, you'll know is a lot faster than our first 1,000 views! And I know I say thank you all the time, but we really wanted to give you guys something more than just what can be seen on Facebook. A lot of our energy has gone to our backer blog, the blog that is only viewable by people who contributed to funding of "Evidence of the Sasquatch". But as that begins to wind slowly down, we wanted to show you guys a little more of the process. So over the next few weeks, we'll give you guys a little extra. We start with KG driving and explaining the quick synopsis of "Evidence of the Sasquatch"

Oh. and HAPPY MEMORIAL DAY!!!

Yeyo Tequila - Silver Campaign

Last year we began work on our first commercial campaign for local liquor distributor Unique Liquid, LLC for their Yeyo Ultra-Premium Silver Tequila. This past week the last video of the campaign was released.

Yeyo is defined by Unique Liquid as:
TRADITIONAL DISTILLING WITH A MODERN TWIST.

We worked intimately with Jon Bullinger of Unique Liquid, crafting a campaign that fit his marketing demographic, and the requirements he wanted to fulfill.

With the three spots we created a story about Yeyo Tequila.

Spot 1: The Look
dir: Eli Shell



"The Look" establishes the culture and atmosphere of Yeyo Tequila; cool, sexy and smooth.
It is the introductory spot to Yeyo and therefore immediately had to identify with it's target audience.

Spot 2: The Reality
dir: Jason Windsor



"The Reality" was created to show that Yeyo was for everyone, that it's presence could catapult you from the towel boy at the local tanning salon, to the coolest, sexiest guy in the club. It also provided a place for us to put some comic relief into the campaign, which Jon had requested in his marketing breakdown.

Spot 3: The Dream
dir. Kyle Glenn



"The Dream" is just that. It shows the audience the possibilities that run through the main characters mind of how the night could go, only to prove it wrong when the blond sits down next to him. With Yeyo, everything, anything is possible

The order above is how the three videos were released, creating a story for the audience. However when we originally produced the videos, the second and third spots were switched, creating a slightly different take on the story. Jon chose to release "The Reality," before "The Dream," because it showed the audience that the Tequila was now available at liquor stores.

We shot these in three days, in over eight locations. Our crew worked seamlessly allowing us to maximize our limited time in these locations.

We are proud of this campaign, and the work we did for Jon and Unique Liquid. We look forward to future collaborations with them.

Credits:

Client: Jon Bullinger, Unique Liquid, LLC
Product: Yeyo Ultra-Premium Silver Tequila
Production Company: Quarter Orange
Producer: Walker Williamson
Directors: Eli Shell, Jason Windsor, Kyle Glenn
Director of Photography: Patrick LaValley
Production Designer: Selena Persiani
Gaffer/Electric: Kale Heily
Assistant Camera: Cameron Carey
Production Sound Recording: Shawn Willis
Location Liaison: Anthony Gainer
Music: Eli Shell

Yeyo Man: James Plumlee
Woman: Nikki Rose
Woman 2: Jesse Allison
Friend: Anthony Casanova

Locations:
Candy - Ultra Lounge
Rose City Liquor
Departure Restaurant + Lounge
The Nines Hotel

A little bit more info about Jon and Unique Liquid:
Jon Bullinger is the founder of Unique Liquid, LLC - a company that specializes in developing and importing premium unique spirits. Jon has dedicated several years towards the research, understanding and discovering of potential spirits markets in need of refreshing alternatives.

More on Sasquatch

So we all might have been a little lax in blogging this month because we made OUR FIRST FEATURE!!! I'm sure you've all been following our progress through ETS and we are almost done! We finished our principal photography and just a few pickups to get before we are done with production. But if you haven't been following super close here is a quick breakdown of our process thus far.

1. Wrote a script.
2. Gave to some trusted associates for notes
3. Kickstarted a Kickstarter campaign
4. Raised nearly $4000
5. Wrote a new draft of the script.
6. Scheduled everything out
7. Created a Sasquatch monster
8. Shot tests
9. Shot the movie

Which is where we are at now. Soon we will get into post, which, aside from the obvious technical aspects of post-production, we will be working on the marketing. And this is where you come in. As we put out trailers and press releases, we need you to help us disseminate them. Tell your friends about us, about "Evidence of the Sasquatch", if they like Bigfoot, or horror, or independent film, they will love this film.

The reason we make these films is for you, our friends and "fans". We have so many supportive people surrounding us, we couldn't do this without you, every single one of you is the freakin' best!

So here is a few pics from our second weekend of production:

The principal...

Well, principal photography for our first feature, Evidence of the Sasquatch, has come to an end! Only a couple scenes left to shoot then Sasquatch will be in the can! Check out or Facebook page (Facebook.com/q.orange) to see some photos and short clips. There is still plenty of work to do before we screen. More updates are on the way so keep checking in!

In other news, the final Yeyo spot has been released on YouTube! You can see it at YouTube.com/yeyotequila

Enjoy!